- 보이어는 이화영, 황상준이 운영하는 그래픽 디자인 스튜디오다.
BOWYER is a graphic design studio run by Lee Hwayoung and Hwang Sangjoon.
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그래픽 디자인이란, 언어로 다 전할 수 없는 내용을 이미지 — 글자를 포함한 — 로서 특정한 맥락과 목적에 따라 구조적으로 설계하고 시각화하는 행위다.
Graphic design is the act of structurally conceiving and visualizing content that cannot be fully conveyed through language, using images — including text — within a specific context and for a particular purpose.
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이미지는 언어적 메시지에 복종하지 않는다. 이미지와 언어는 나란히 춤을 추며, 이미지는 언어가 만든 경계 너머를 보게 한다.
Images are not subservient to linguistic messages. Images and language dance side by side, and images allow us to see beyond the boundaries created by language.
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우리가 추구하는 그래픽 디자인의 소통 방식은 명료한 표지판이 아니며, 시나 음악, 혹은 사진집과 같은 것이다. 그것은 모호하지만 더 많은 것을 느끼고 상상할 수 있게 한다.
The communication method we pursue in graphic design is not a clear signpost; rather, it is akin to poetry, music, or a photobook. It is ambiguous yet enables greater feeling and imagination.
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우리는 디자인 작업을 통해 특정 개인이나 집단의 이익과 취향을 실현시키는 것을 목표로 삼지 않는다.
Through our design work, we do not primarily aim to realize the interests or tastes of specific individuals or groups.
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우리의 목표는 오랜 기간에 걸친 조형 훈련을 바탕으로 감식안을 발달시키고, 인류의 눈이 되어 사람들로 하여금 삶과 세계를 더 깊게 인식하도록 돕는 것이다.
Our goal is to develop connoisseurship based on long-term formal training, and to become the eyes of humanity, helping people perceive life and the world more deeply.
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디자이너는 예술가와 마찬가지로 표현에 있어 그만의 독특한 개성을 가질 수 있으며, 조형의 주체로서 독립성을 갖고 의뢰인의 요구와 스스로의 판단 사이에서 협의점을 찾아야 한다.
Designers, like artists, can possess their own unique individuality in expression. As independent agents of form, they must find common ground between client demands and their own judgment.
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우리는 21세기 대한민국 서울에 살고 있으며, 그 시대적·지리적 배경과 맥락에 부합하는 작업을 해야 한다.
We live in 21st-century Seoul, South Korea, and our work must align with this temporal and geographical background and context.
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우리는 장인의 정신을 기억한다. 그래픽 디자이너는 가상적 데이터의 계획 단계까지만 직접 개입하지만, 우리는 그 제한된 영역에 머무르지 않고 이미지를 실현하는 물성에 대해 다양한 방식으로 탐구해야 한다.
We remember the spirit of the artisan. Although graphic designers directly intervene only in the planning stages of virtual data, we must not remain confined to this limited realm but explore the physicality through which images are realized in various ways.
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우리는 수행자의 정신을 기억한다. 이미지를 통해 우리가 마침내 드러내고자 하는 것은, 사물들 간의 경계에서 끊임없이 변화하는 균형점 — 중도(中道) — 이다.
We remember the spirit of the practitioner. What we ultimately seek to reveal through images is the constantly shifting point of balance — the Middle Way (中道) — at the boundaries between things.
BOWYER is a graphic design studio run by Lee Hwayoung and Hwang Sangjoon.
Graphic design is the act of structurally conceiving and visualizing content that cannot be fully conveyed through language, using images — including text — within a specific context and for a particular purpose.
Images are not subservient to linguistic messages. Images and language dance side by side, and images allow us to see beyond the boundaries created by language.
The communication method we pursue in graphic design is not a clear signpost; rather, it is akin to poetry, music, or a photobook. It is ambiguous yet enables greater feeling and imagination.
Through our design work, we do not primarily aim to realize the interests or tastes of specific individuals or groups.
Our goal is to develop connoisseurship based on long-term formal training, and to become the eyes of humanity, helping people perceive life and the world more deeply.
Designers, like artists, can possess their own unique individuality in expression. As independent agents of form, they must find common ground between client demands and their own judgment.
We live in 21st-century Seoul, South Korea, and our work must align with this temporal and geographical background and context.
We remember the spirit of the artisan. Although graphic designers directly intervene only in the planning stages of virtual data, we must not remain confined to this limited realm but explore the physicality through which images are realized in various ways.
We remember the spirit of the practitioner. What we ultimately seek to reveal through images is the constantly shifting point of balance — the Middle Way (中道) — at the boundaries between things.